Investors

I was talking to one of our investors today and after we got done getting caught-up we started laughing and cracking one-liners and all kinds of fun stuff. I hung up the phone with him and thought how blessed I am, as well as my company to have investors like that. That's the way it should be. We have a saying around the office and that is we treat investors like our own. What we mean by that is they are like family. They have entrusted us with their money. This is money they depend on to feed their families, plan their lives and fulfill their dreams. Our job is to deliver and provide an excellent return for them. These guys and girls are not just money sources for us, they are our friends, college roommates and even family members. We don't use them all the time but when we do we try to set them up to win. We simply align our goals to theirs, trying to make sure that the investment makes sense and their return is way above average. I think people can get in trouble when the investment goal is slanted heavily to one side or another. The other thing that we do is prepare heavily for the investment. We do weeks of research, and then carefully explain everything that is going into the investment. We then make sure that they fully understand. Warren Buffet once said that he doesn't invest in things he doesn't understand. In fact, if you ever are pitching your product to someone, the last thing you want to see across the table is the deer in the headlights look. Finally, we give regular updates on the investment as much as possible. Part of that is common courtesy, but the other part is they feel they are part of the process. To date, every single investor that has completed a transaction with us has reloaded for another. That's such a great feeling, not only to see their satisfaction but to gain their confidence and trust. If you are looking to gain investment dollars to pursue your dream, keep in mind some of the things mentioned above and remember to treat them as your own.