In difficult economic times, it's best to look to other examples of people who have started businesses in similar environments. There's a man out there who has created a multi-million dollar skateboarding empire during a flat market and waning market interest. His name is Tony Hawk and although it is a different business entirely, he provides interesting tips on how to use tough times to your advantage (courtesy of Success Magazine):
Know it is risky, but do it anyway. "If we could set ourselves up in a position of prominence when skating was at a dead state, then if it took off we could ride the wave."
Recognize the advantages of a flat market. It's more expensive to get in a business when times are good.
Make sure you are passionate about your idea or product. Focus all of your energy and want to make it happen.
Don't just grab deals as they come-scrutinize. Don't hand everyone the keys to all your opportunities, make sure you have the final say or it may cost you.
Align yourself with people who share your work ethic.
Know your market. You have to have your finger on the pulse.
Realize you never jump off the learning curve. There is always something new to learn.
Hard knocks can make your stronger. You have more clout when you go through thick and thin.
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