10 Ways Builders Mess Up Their Business

Courtesy of Building with an Attitude by Al Trellis

1. Poor pricing decisions-price too high and the product sits, price too low and you go broke.
2. Building a ho-hum house.
3. Building in the wrong location-bad neighborhood or bad lot.
4. Overbuilding for the market-putting too much into a home that you can't recoup expenses.
5. Unrealistic expectations-clients need to understand there is no such thing as a perfect house.
6. Poor sub supervision
7. Sloppy cost control-some builders don't know if they've made money until the house is complete.
8. Inaccurate estimating.
9. Selling features, not benefits-people don't care about features, they want to know what it will do for them.
10. Makeshift marketing-good marketing creates awareness and value perception.